John Bernards
Associates JBA

Strategic Advice for Apparel and Action Sports Companies


JBA Provides Strategic & Operational Support For Apparel & Action Sports Companies & Organizations

Founded in 1989, JBA transforms action sports and apparel companies by working to devise and implement business strategies that enhance the potential for growth and success. Led by apparel industry veteran John Bernards, JBA’s professional team offer a combination of 75 years experience in the all aspects of the apparel industry including marketing, advertising, licensing, sales, finance, design, merchandising, sourcing, fitting, manufacturing, trade shows, management, operations and international trade.

Bernards and his team offer unparalleled connections to Southern California’s apparel industry opening doors and broadening access for companies and organizations looking to improve or grow.

JBA’s active database and analytical tools allow our company a window into hundreds the business practices of design driven manufacturers through our affiliations with such groups Fashion Business Incorporated (FBI), Surf Industry Manufacturers, International Association of Skateboard Companies and the U.S. Department of Commerce.

The JBA Team

John Bernards, President: Bernards has owned and managed companies and trade associations for over 30 years including Off Shore Sportswear, Ocean Pacific, Newport Blue, Men’s Apparel Guild in California (M.A.G.I.C.) and International Association of Skateboard Companies (IASC) to name a few. In addition to running JBA, Bernards is the Executive Director Emeritus of IASC and a member of the U.S. Commerce Trade Advisory. He is on the Board of Directors for Fashion Destination and Fashion Gives.

Bernards founded Off Shore Sportswear in 1976, grew the company to be a leading provider of action sportswear and then sold the company in 1989. He then served under the Ocean Pacific label as President of Newport Blue for two years; President of Jimmy Z for a year, and Chief Operating Officer of Ocean Pacific for his final two years. In 1993, he accepted the job as President and Chief Operating Officer of the largest men’s apparel show in the world, M.A.G.I.C.. He served on M.A.G.I.C.’s board of directors for fourteen years and was chairman of the board for two years. Bernards was hired by the International Association of Skateboard Companies (IASC) in 1999. He is credited with growing the organization’s membership and starting the first ever worldwide Go Skateboarding Day!


JBA’s Partners Include Professionals in:

  • Marketing
  • Communications
  • Finance
  • Licensing
  • Trade
  • Emerging Markets
  • Trade Shows

JBAs Services

  • Branding strategies and strategic alliances for action sports and apparel companies and organizations
  • Intelligence networking and analysis
  • Merchandising and product development
  • Source identification for domestic and imported fabric and trim
  • Operational and management strategies
  • Licensing negotiations for U.S., Japanese and European Apparel Companies
  • Marketing and advertising consulting
  • Strategic sales
  • Financial expertise
  • E-Commerce solutions
  • Analysis and market intelligence
  • Audits, evaluation and strategic recommendation for new business strategies

JBAs Approach

Initial Meeting: This session will allow you to get to know JBA and ask questions about what we do. Conversely, JBA will get to know you and your business or organization so we can recommend how to use our services.

Recommendation for JBA Services: We will provide you with a recommendation for how we can help and propose a fee structure that will incorporate our various services.

Strategic Review/Audit: Two half day meetings with JBA executives will provide us an opportunity to gather data and begin an audit to help us formulate our analysis areas that need attention. Based on this interview and our own research, JBA will create and submit a brief report and presentation identifying your company or organization’s challenges.

Strategic and Product Development Service:  JBA returns with recommendations and a plan of action. JBA will recommend services that can help implement the recommended changes and measurement for improvement.

Emersion: Key members of our team of will work within your employee structure to re-organize, train and re-orient your company or organization to help you achieve your greatest potential.